Marketing Consulting
Providing Marketing Consulting Services to High Technology Industries specializing in the semiconductor equipment and materials segment.
Strategic Marketing in the Semiconductor Industry
Strategic marketing in the semiconductor industry is almost an oxymoron. Everybody thinks about it, talks about it and recognizes the need for it. But few equipment or materials suppliers in this industry really dedicate the level of energy and commitment to fully developing it. So what is "it"? full story
Strategic Marketing and the Product Life Cycle
The Product Life Cycle (PLC) is applicable for every type of durable good from a certain make of automobile to a multi-million dollar lithography tool. Because of the rapid development of technology in the semiconductor industry the PLC of capital equipment and materials are somewhat typical, but different in certain aspects. In order for an effective strategic marketing plan to be implemented, we need to understand the differences in the various stages of introduction, growth, maturity and decline. full story
Marketing Communications for a Successful Product Introduction
Part One
This article represents a recommended Marketing Communications Program (MARCOM) for a semiconductor equipment manufacturer located in the Silicon Valley. Part One focuses on elements which assist in the development of the plan, such as identifying the target market and clarifying features, advantages and benefits of the products.
full story
Part Two
Part Two focuses on the continued corporate branding of an emerging company and addresses the product launch of the company's products. The plan outlines the use of trade shows, advertising, collateral materials, public relations, sales literature and sales promotions to achieve forecast sales.
full story
|
